5 Easy & Cost-Effective Social Tools for Landing Page Conversions

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You’ve managed to get someone to your landing page. Congratulations. That’s a feat in itself in this day and age of media. But that’s only half the battle. A nice looking landing page and getting someone to it is worthless if you don’t get them to convert. If you have campaigns with landing pages, here are 5 easy and cost-effective social … Read More

Black Friday, Cyber Monday 2014

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Another Black Friday and Cyber Monday has come and gone and the numbers are trickling in. Initial reports indicate that Black Friday in the US saw a drop in overall sales this year compared to previous years. U.S. industry data showed total in-store Black Friday spending fell about 11 percent, hurt by earlier discounts and online sales, while Cyber Monday … Read More

Let’s Talk Email Marketing Part 1

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The debate goes on regarding the efficacy of email marketing. Are the days of email long gone or do they still serve an important role in the marketing mix. It’s this marketer’s humble opinion that it’s still an important cog in a well-rounded marketing program. Let’s break down the terminology first. For the purpose of this blog, we’ll focus some … Read More

Branding is serious business

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Branding is serious business The NFL is big, $9 billion big to be exact. That was their revenue last year. So it comes as no surprise that a lot of brands want to be associated with them. Many form sponsorships with the league or partnerships or various other associations, similar to the type of relationship the NFL shares with the … Read More

NFL Branding Blunders

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Wow. Talk about a rough couple of weeks. Roger Goodell must have had quite a few sleepless nights lately. Roger Goodell, commissioner of the National Football League had been under a lot of scrutiny of late for not inflicting strong enough penalties on players who have violated the NFL’s personal conduct policy. Ray Rice, Adrian Peterson and Greg Hardy are … Read More

ALS Ice bucket challenge. A marketers perspective.

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In case you’ve been living under a rock for the last few months, odds are you’ve heard of the ALS Ice bucket challenge, seen the hashtag #icebucketchallenge or watched videos of people dumping a bucket of ice water all over themselves, all to support those who struggle from Amyotrophic lateral sclerosis (ALS). Even our fearless leader accepted the challenge and donated … Read More