Brand activation

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What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t aware of your brand. Your brand is effectively lifeless. Not alive. And it needs … Read More

Proofreading your copy

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As marketers, we tend to write a lot of copy. Between blog posts, content creation, and copywriting across numerous websites, it’s normal to make typos and spelling mistakes along the way. That being said, it’s crucial to have harsh eyes when it comes to examining copy, because your customers certainly will. A mistake can completely ruin your messaging. It goes … Read More

Social Media Marketing

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Social media has emerged as one of the most important branding tools, whether it’s B2C or B2B organisations. Morrison Forester has a wealth of information for all social media enthusiasts and professionals. As per the infographic below, we learn some interesting facts about which brands are spending how much on what platform. Social media has become much more than likes and sharing; brands have … Read More

Search Engine Optimization

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If you have a website or a blog and are on social media, then you’ve probably heard about search engine optimization (SEO). If not, you may be wondering, “What is search engine optimization?”  If you have a business, your next questions would be “How important is this?” and “How do I do it?” In a world where the World Wide … Read More

E-Commerce vs in-store

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E-commerce is surging this holiday season! Year-over-year revenue from social rose by 115 percent, based on MarketLive data. Smartphones saw a 7% increase in revenue compared to 2014, according to data. Average order value (AOV) increased more than 10 percent for Cyber Monday sales, based on Springbot data. E-commerce is hot right now. Sales continue to rise as companies are … Read More

Cyber Monday trends

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Thanksgiving is important to most, but for marketers, Cyber Monday takes precedents over all else. Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season. According to data, 49% of visits and 28% of sales during Cyber Monday came from mobile devices, with $514 million in sales coming through mobile. This online … Read More

Preparing your website for holiday shopping

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Address questions shoppers may have in mind Shoppers likely come to your website with some questions already in mind. If your site doesn’t clearly and quickly address those questions, they will bounce and look for a gift somewhere else. So let’s take Black Friday for example. Shoppers are specifically looking for deals, so show them where they can get deals. They’ll … Read More

Go beyond responsive. Beef up your mobile site.

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We all know by now that mobile has become an important tool for ecommerce consumers. However, does it receive the same level of investment as an organisations desktop website? What experience are we giving our customers: a desktop replica or something better? In Q1 of 2015, 59% of all retail time was spent on mobile devices, according to comScore’s State of … Read More

Creating the right product name

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There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources.  Let’s start with search engines. Don’t make them guess when someone searches your product or service. While massive strides … Read More

What makes a logo great

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Ever wondered what makes a logo truly memorable, timeless? According to a recent Siegel+Gale study, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald’s and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target and Adidas round out the top 10. Siegel+Gale conducted an online study with 3,000 … Read More