Difference between marketing and advertising

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Marketing and advertising, these words are often interchanged with one another. In the business world, publicity agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Are these two words synonyms? Is there a significant difference? If you really think about it, marketing is strategy and advertising is execution of that strategy. … Read More

Social media hacks

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Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for promotion and is proven to turn visitors into leads and customers. Here’s a list of social … Read More

How website characteristics affect purchase behaviour

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Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are striving to achieve the same goals as their physical retail locations, with varying ranges … Read More

Blog post about blog posts

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For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one really knows. IZEA, recently commissioned a study to scientifically measure just what the lifetime value of a … Read More

Google SEO Best Practices in 2016

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Google is in the midst of modifying its search algorithm again. This could cause problems for businesses, particularly small businesses that can’t afford to redesign their websites over and over again. It’s critical to build websites with SEO in mind. Following SEO best practices can help a company appear higher in the web search rankings. That being said, let’s look … Read More

This week in digital marketing

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We’re constantly reading up on the latest in the world of marketing. Here are some of the more interesting digital marketing stats from the past week. 1. Snapchat overtakes a rival Instagram has been the most important social network to teens for two years, according to Piper Jaffray, which surveyed 6,500 folks age 14 to 19. But that’s no longer … Read More

6 Digital marketing stats

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Here are some interesting digital marketing stats to digest for April. The below information is particularly insightful for small medium businesses who have an online presence. Online order growth jumps 14% Ecommerce continues to show strong growth, with online order growth increasing 14% during Q4 2015, according to Demandware’s latest Shopping Index. Mobile phones accounted for 42% of site traffic share … Read More

5 Digital marketing tools for business

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Running a business isn’t easy. Marketing your business and getting your product or service in front of your customers is by no means an easy endeavor either. In today’s brutal competition, you need to employ the best marketing practices that will help you achieve the winning factors; covering several areas of your online business. This includes content creation & marketing, … Read More

Increase your reach on social media

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Posting things on social media is very easy. With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part is getting found, viewed, read, liked, and shared. Here are some tips and tactics that should help you get your content found. When is it OK to share You’ve likely … Read More

5 Tips for Email list building

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Are you building an email list of your customers? If you’ve been building up this database, that’s fantastic. Email marketing is integral for communicating your business’ news, updates, promotions, or any other relevant announcements. If you aren’t maintaining such type lists, you should consider starting one immediately. We’ve established the importance of creating an email list, but it’s equally important … Read More