5 important mobile considerations for business

AKUncategorized

With the constant development of new digital technologies, mobile devices have become an integral part of our daily routine. Consumers and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind. Business in the digital age must embrace the changes these smaller devices have brought to the industry and use them … Read More

Useful keyword tools for your website

AKUncategorized

Keyword research has changed a lot over the past few years. Keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, and more. Fortunately, there are helpful tools for the first stage of keyword research: When you have a few core terms and you are looking to expand your keyword list … Read More

Difference between marketing and advertising

AKUncategorized

Marketing and advertising, these words are often interchanged with one another. In the business world, publicity agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Are these two words synonyms? Is there a significant difference? If you really think about it, marketing is strategy and advertising is execution of that strategy. … Read More