Social media hacks

AKUncategorized

Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for promotion and is proven to turn visitors into leads and customers. Here’s a list of social … Read More

How website characteristics affect purchase behaviour

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Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are striving to achieve the same goals as their physical retail locations, with varying ranges … Read More