Proofreading your copy

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As marketers, we tend to write a lot of copy. Between blog posts, content creation, and copywriting across numerous websites, it’s normal to make typos and spelling mistakes along the way. That being said, it’s crucial to have harsh eyes when it comes to examining copy, because your customers certainly will. A mistake can completely ruin your messaging. It goes … Read More

Social Media Marketing

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Social media has emerged as one of the most important branding tools, whether it’s B2C or B2B organisations. Morrison Forester has a wealth of information for all social media enthusiasts and professionals. As per the infographic below, we learn some interesting facts about which brands are spending how much on what platform. Social media has become much more than likes and sharing; brands have … Read More

Search Engine Optimization

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If you have a website or a blog and are on social media, then you’ve probably heard about search engine optimization (SEO). If not, you may be wondering, “What is search engine optimization?”  If you have a business, your next questions would be “How important is this?” and “How do I do it?” In a world where the World Wide … Read More