Preparing your website for holiday shopping

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Address questions shoppers may have in mind Shoppers likely come to your website with some questions already in mind. If your site doesn’t clearly and quickly address those questions, they will bounce and look for a gift somewhere else. So let’s take Black Friday for example. Shoppers are specifically looking for deals, so show them where they can get deals. They’ll … Read More

Go beyond responsive. Beef up your mobile site.

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We all know by now that mobile has become an important tool for ecommerce consumers. However, does it receive the same level of investment as an organisations desktop website? What experience are we giving our customers: a desktop replica or something better? In Q1 of 2015, 59% of all retail time was spent on mobile devices, according to comScore’s State of … Read More