Creating the right product name

AKUncategorized

There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources.  Let’s start with search engines. Don’t make them guess when someone searches your product or service. While massive strides … Read More

What makes a logo great

AKUncategorized

Ever wondered what makes a logo truly memorable, timeless? According to a recent Siegel+Gale study, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald’s and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target and Adidas round out the top 10. Siegel+Gale conducted an online study with 3,000 … Read More