A history of social media

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What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our … Read More

Simplicity is key to a successful logo

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If you’re in the process of creating a logo for your business/brand, simplicity is key to make it successful. Udemy, an education marketplace, examined logos from 50 brands on Fortune’s 2015 World’s Most Admired Companies list to figure out what their beloved insignias have in common. The infographic below, Deconstructing Successful Logos, breaks the designs down by color, typeface, shape and a few other … Read More

Visual content to boost your social media part 2

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In our last blog, we discussed how important it is to integrate strong visuals in your social media campaigns. This week, let’s take a look at some statistics and explore strong examples of visual content. There are a number of reasons as to why your social media marketing tactics can benefit greatly with visuals, in terms of upping audience engagement: … Read More