Let’s Talk Email Marketing Part 1

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The debate goes on regarding the efficacy of email marketing. Are the days of email long gone or do they still serve an important role in the marketing mix. It’s this marketer’s humble opinion that it’s still an important cog in a well-rounded marketing program. Let’s break down the terminology first. For the purpose of this blog, we’ll focus some … Read More

Branding is serious business

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Branding is serious business The NFL is big, $9 billion big to be exact. That was their revenue last year. So it comes as no surprise that a lot of brands want to be associated with them. Many form sponsorships with the league or partnerships or various other associations, similar to the type of relationship the NFL shares with the … Read More