NFL Branding Blunders

AKUncategorized

Wow. Talk about a rough couple of weeks. Roger Goodell must have had quite a few sleepless nights lately. Roger Goodell, commissioner of the National Football League had been under a lot of scrutiny of late for not inflicting strong enough penalties on players who have violated the NFL’s personal conduct policy. Ray Rice, Adrian Peterson and Greg Hardy are … Read More

ALS Ice bucket challenge. A marketers perspective.

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In case you’ve been living under a rock for the last few months, odds are you’ve heard of the ALS Ice bucket challenge, seen the hashtag #icebucketchallenge or watched videos of people dumping a bucket of ice water all over themselves, all to support those who struggle from Amyotrophic lateral sclerosis (ALS). Even our fearless leader accepted the challenge and donated … Read More