Analyzing your email performance

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The busiest online shopping day is approaching. American Thanksgiving weekend demonstrates year after year that online sales are surging. What better to get visitors to your site than by sending emails to your subscriber lists. Let’s discuss some email analytics and tactics that can help bolster your upcoming campaigns and increase engagement. Analyze where subscribers are engaging If you’re ready … Read More

Halloween

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Halloween is just around the corner. Some live for this holiday, while others don’t really care. Regardless of where you stand, Google has some fun data with regards to this holiday. Google’s 2016 Frightgeist report is interesting to say the least. It’s a detailed report of the most-searched Halloween costumes of the year, both across the country and locally. And … Read More

Boost your PowerPoint into a powerful marketing tool

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In today’s business world, PowerPoint is the default program for business communications. If something is important, it’s in a PowerPoint deck. Managing your presentation content can unleash the valuable information hidden within all of those decks. Improving PowerPoints starts before you open the deck, and it is done most effectively by implementing a presentation management strategy. Here are three important … Read More

Predictions for SEO and social media

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SEO and social media is constantly changing and evolving. It offers numerous new opportunities to get an edge over the competition and refine tactics to better appeal to your target audience. But at the same time, it can be overwhelming. Some new technologies and trends are barely noticeable, others are game-changing. If you’re a business owner, you need to be … Read More

Marketing print collateral

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We live the age of digital advertising. But in a digital world, is print completely dead? Not necessarily. Print collateral still has a place. When meeting with clients, brochures, catalogues, flyers, business cards are commonly passed on, or exchanged amongst entrepreneurs and business owners. Brochures are a great way to give customers the marketing information they need, all in one … Read More

A referral is a powerful thing

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A personal referral is a powerful thing. Before referred customers reach your homepage, download your app, or walk into your store, they already feel a connection to your brand, a level of trust. The upside to this, referred customers are better customers. They spend more. They’re more loyal. Ultimately, they’re your best customers. Referred customers are a business owner’s dream. … Read More

5 reasons why your business should be on Facebook

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If you’re a business owner who’s not on social media, you might question the need for using Facebook. Having a presence on Facebook is overlooked more often than you think, with sentiments like “it’s not necessary for my business”, or “Facebook is for younger people to post pictures and whatnot”. That couldn’t be further from truth, and we’ll explain why. Here … Read More

5 important mobile considerations for business

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With the constant development of new digital technologies, mobile devices have become an integral part of our daily routine. Consumers and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind. Business in the digital age must embrace the changes these smaller devices have brought to the industry and use them … Read More

Useful keyword tools for your website

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Keyword research has changed a lot over the past few years. Keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, and more. Fortunately, there are helpful tools for the first stage of keyword research: When you have a few core terms and you are looking to expand your keyword list … Read More